Mixer was challenged with creating a unique dispenser for the TIY (Tie it Yourself). A consumer product that takes a completely new approach to customizing elastic hair ties. Instead of preset sizes of hair ties, TIY lets you cut one to a precise length that perfectly suits your hair and outfit color. We quickly learned in our lab that cutting hair tie elastic was not a simple mechanical challenge so we created numerous functional prototypes to get a clean cut that feels just right in your hand. Our Industrial Designers also created a distinctive way to display the broad range of elastic colors in an eye-catching point-of-sale display.