Fiat 500 Track Camera UX Design

  • UX design by Mixer Design Group
  • experience design and UX design by Mixer Design Group
  • experience design and UX design by Mixer Design Group
  • research for experience design and UX design by Mixer Design Group
  • research for experience design and UX design by Mixer Design Group
  • research for experience design and UX design by Mixer Design Group
  • research for experience design and UX design by Mixer Design Group

Fiat 500 Track Camera UX Design

Fiat-Chrysler asked Mixer to study and enhance the Fiat 500 Abarth track experience for auto racing enthusiasts with an integrated camera system running custom video capture software. Our designers researched and interviewed users at track racing sites around the country and developed an experience that allows drivers to capture their driving performances and share them share with their community. We developed the unique hardware that captures car metrics through the OB-II port and multiple video feeds that are integrated into a multi layered video record of the experience. Mixer's team created the UX design for a mobile app and a desktop community video sharing platform.